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April 19, 2007

Just the beginning

New study release for state of corporate blogging in Belgium. Main findings taken from Philippe Borremans' blog :

  • 93% of PR/Communications managers surveyed knew about blogs...
  • but only 6% of the PR/Communications managers surveyed implemented corporate blogs.
  • only 4% of the organizations surveyed have blogging policies in place.
  • 34% of the PR/Communications managers do see an opportunity for the use of corporate blogs.
  • 37% read blogs but only 4% write a blog themselves.
  • Only 2 of the 70 people surveyed monitor blogs on a regular basis for their company/organization.
  • 87% of the respondents mainly see corporate blogging as a potential external communications tool.

Full article and more data over the EuroBlog 07 i missed :-( Hopefully will meet Philippe late afternoon at the debate over  'Blogging: challenge & consequences" organised by the Belgian PR Center.

Posted at 13:08 in Blogs Data, Focus on Belgium |

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Comments

Hey, was nice meeting you yesterday evening. Let's keep in touch.

Posted by: Philippe Borremans | April 20, 2007 at 11:51

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