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October 22, 2007

A few Belgian numbers on social media

Picture_1 Une fois n'est pas coutume, back to my focus :-) Thanks to Insites and its great e-scape reports online free access (register here), I'm able to share a few numbers on our Belgian habits concerning my favorite subject. Hope you'll appreciate the sharing (and do get register, this is a nice tool).
% of the Online Belgian Population (based on a representative survey of 1,300 persons):

  • downloading RSS feeds daily: 3%,  weekly: 9% , monthly: 8% (never: 68- gloups)
  • dowloading podcasts: 1%, 6%, 5% (gloups: 77%) - thought would be bigger than feeds download..
  • watching videos images, 5%, 22%, 22% (36%)- thought would be bigger tout court
  • make weblogs: 1%, 4%, 4% (83%)  - 17% of the OBP creating more than 1,000,000 blogs?? I'd really like to have more numbers on this one
  • read weblogs: 3%, 16%, 17% (gloups: 45%)

Now if you wonder the kind of content you should develop today this gives you a pretty good idea, uh? ...

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