Forrester Charlene Li is one of my favorite readings. This time she released a presentation on how the brands should market on Facebook. Good reading showing:
- it's no longer a kid's world (you know, I know, but they still don't :-). 12% have children under 16! Yes ma'am!
- some best practices to leverage Facebook power within marketing strategies. But why does she include bannering in it? - especially given the title of the presentation stressing the fact that Facebook marketing requires communicating NOT advertising. ?!?
Adverblog recommends this reading along. Seems like a more in-depth analysis of the platform. Printing will be required though to make the best out of it..
Comments