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October 23, 2007

How to market- hum sorry, converse - on Facebook?

Forrester Charlene Li is one of my favorite readings. This time she released a presentation on how the brands should market on Facebook. Good reading showing:

  1. it's no longer a kid's world (you know, I know, but they still don't :-). 12% have children under 16! Yes  ma'am!
  2. some best practices to leverage Facebook power within marketing strategies. But why does she include bannering in it? - especially given the title of the presentation stressing the fact that Facebook marketing requires communicating NOT advertising. ?!?

Adverblog recommends this reading along. Seems like a more in-depth analysis of the platform. Printing will be required though to make the best out of it..

Posted at 08:32 in Social media |

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