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November 13, 2007

Forrester Consumer Marketing forum

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On Thursday, I'll be attending one of the most exciting events of the year with one of my business partners, Simon Mc Dermott from Attentio. Thursday's night is blogger dinner time with - among others- Jeremiah Owyang , Peter Kim and others Spanish celebrities ;). Unfortunately our favorite one won't join. Amaia, we'll miss you! Can't wait to be there. Plus qu'une fois dormir :-)

November 09, 2007

Foops, first social Belgian network for newborns

Picture_22 "Belgian Foops!, the first social networking site for GENERATION Z, has already signed up more than 12,000 members (both born and unborn), even though it’s still in private beta mode. On Foops! parents can place pictures or sonograms on behalf of their offspring, and assist tiny members in filling out their profiles (including favored brands for diapers, toys and apparel), after which they gain access to virtual playpens where members communicate, poke and twitter via visuals and symbols. Each playpen is extensively sponsored by multinationals, some of which have plunked down more than EUR 1 million (approximately USD 1.45 million) for the privilege to interact with infants 24/7.

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The only thing worse than being talked about...

Images1 To-the-point article to illustrate Oscar Wilde's hypest quote in Social Media: "The only thing worse than being talked about is NOT being talked about.” Quite funny to read this today. For a couple of reasons :-)
From Hello My Name is Blog/Scoot: "If your customers are not ACTIVELY telling their friends about your business…That means you're probably

1. selling a dead brand.

2. different, not unique.

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November 08, 2007

A new health forum in Brussels

Picture_21 Tonight I attended an event to the Brussels Parliament. Nothing to do with the actual political situation in Belgium- though the Health minister for Brussels Capital - one of them- did mention it - but maybe he was just planning to have an early exit ;) I was invited by Jean-Luc Raymond to discover a great project for parents and professionals who have to assist kids affected with diseases requiring a stay in hospital.
Hospichild is an initiative from the CDSC asbl. The initiative is quite unique - Jean-Luc made some research and could not find any equivalent worldwide. Tonight the team were officially launching their forums - one for the parents, the other for the professionals. It's their first - and surely not their last-attempt to use social media tools and they're very enthusiastic about it. This is a beautiful project. I wish them the best. And for Belgium too.Flags_of_belgium

November 07, 2007

78% of Marketers Say Social Media Gives Competitive Advantage

"According to a recent Coremetrics survey, titled "Face of the New Marketer," 78% of marketers indicate that social media initiatives give them a leg-up over the competition. Fifty-eight percent of marketers have implemented CGM or reviews in the past 12 months, and 31% have launched a blog." More from BizReport

November 04, 2007

Too honest to be true

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