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"Consumers generally had good
intentions when writing reviews. Nine out of 10 respondents said they
wrote reviews in order to help
others make better buying decisions. Nearly 80% wrote reviews in order
to reward a company."
25% of US retailers added customer reviews options on their sites for this Holiday shopping season.
A good sign to let go indeed. More on emarketer
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That is strange. I always that the ration is reverse, for every good review there is are 9 bad ones.
This is atleast the situation in Israel at the consumers message boards (forums).
I guess it depends on how user perceive the function of products or services reviews.
Posted by: omer rosen | December 08, 2007 at 10:44