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December 05, 2007

Dont fear customer reviews

"Consumers generally had good intentions when writing reviews. Nine out of 10 respondents said they wrote reviews in order to help others make better buying decisions. Nearly 80% wrote reviews in order to reward a company."
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25% of US retailers added customer reviews options on their sites for this Holiday shopping season.

A good sign to let go indeed. More on emarketer

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Comments

That is strange. I always that the ration is reverse, for every good review there is are 9 bad ones.
This is atleast the situation in Israel at the consumers message boards (forums).
I guess it depends on how user perceive the function of products or services reviews.

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