Rolling Talks

"You don’t “launch” a social media campaign. You begin a social media effort."

"Your social media campaign is always on — like it or not. The only question is whether you are paying attention or not. Marketing Daily’s Sarah Mahoney does a great job of highlighting the key findings of a study by OneUpWeb in her piece “Social Media Marketing’s Disease: No Follow-Through.” The finding that social media efforts positively influenced sales, while vastly underappreciated, is not the study’s most interesting finding. I would instead direct marketers’ attention to the rapid loss of return on social media efforts as those efforts lose support." Read more.

Marketing to women

 

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Now I have to admit I'd be the kind of girl who would buy it because of the Cello :-) It doesn't speak for me, I know. Sabine would you say they make a good job out of connecting with their female audience? (oups, I almost said reaching to them ;-) At least the ones who play - or slaughter - cello? Here's the male version for those interested to find out if they fell for a swimming pool :-) (Hat tip to Adrants).

BTW, girls, Sabine is the founder of Muse Communication, THE agency for smart marketing to women and she's actively - looking for an account executive (see below) to help her manage her great clients' list ( see below too.). So if you're brave, real and show value, you're her girl.

Social Media is a mainstream media. Still, you'd be surprised.

This morning my ears caught up familiar favorite words coming from the bathroom radio: 'horizontal influence', 'UGC' ("nothing to do with movies, ahaha"), agoravox and CNN' s ireport were part of them. Later today I went to La première website to listen to the entire program. No definitely nothing to do with 'Violence in young lovers' relationships nor  'St Augustin confessions' . Unfortunately I did not find it and can not point to it but I still wanted to mention it.

Update: Damien Van Achter sent me an e-mail with the link to the podcast and the name of its author, Alain Gerlache. More similar content to come with his new weekly 90 mn program Intermedias. 1st show on March 10th. A vos RSS ;-)

  La première is doing a great job educating its audience on a variety of topics, and the web is taking a growing part of it, with a lot of accuracy. Probably thanks to people like Damien. I hope many marketers were having a late shower this morning. So that mainstream could be applied to the topic for this particular audience too (not so long ago I heard a ' 'and so what, marketing existed well before blogs, hein !). Indeed.

I don't know about you, but I do feel I'm not part of the happy few anymore (Jeroen, dont misread me here). And I like it, being surrounding by people talking about their own experience with Social Media tools. Just for one exemple: girls' dinner (and i'm not talking about girls geek dinner here, nor should you read girls as nothing but a polite way to refer to my 35/40 something friends :), so girls dinners usually opens with the latest Facebook killer ap (and true enough, often makes me feel like shouting 'Stop it, I'm off duty)' and ends up with promises to develop a MySpace profile to show paintings ('you were off duty tonight, but we can meet tomorrow right?'). Mainstream, that is.

And sometimes with the most surprising of discoveries, like the one I made talking with my music lessons fellows. One is a 16 year old max, the other in his mid-thirties like me. The one sitting right is passionate about piano and always showed me music stuff and mentioned softs he found on the web, showing up late because he was listening to 'how to play like Chopin in 3 podcasts' . The one sitting left is passionate about electronic guitar, showing me videos he records in his bedroom with his camera. He has never heard of Facebook before I mention the network to him a couple of months ago (looked at me like I was the craziest of girls)- and still have not registered yet. You'd be surprised to know which one is 16..

Going Solo- Lausanne Conference

Being a freelancer in a connected word! Hey, that's me!! Just registered to the Going solo event in May,18th,16th!! (thanks Stephanie!) booked my plane ticket. Quickest registration I ever made to an event. "Right up your alley" as Kris put it, pointed me to the conference tonight (be warned, Kris, I probably have more thanks to come for that- you're not going to handle them anymore :-)

I'm really excited. Not that I feel lonely, not even solo. I'm lucky to work with lovely people I see on a daily basis or so. Even working from home from time to time does never make me feel like being on my own (quite the contrary I dream about being on my own more often). And I never feel like it because of connection. 'Connecteuse' was the word I choose to describe how I would see my new role when my friend Alex offered me a coaching lesson when I decided to jump into the freelance world. I couldn't have chosen a better one. Say, I feel very excited to meet "people like me" :-)

And specially Stephanie (dont misread, 'like me' does not quite apply here), whom I'm reading since I stumbled upon her notes from the Blogging for Business Conference in London last April. I wished I had met her a year ago. Ok, I met my dear Simon, that was nice also :-) So now's the time to meet this jumping lady! I'm really looking forward to it!

What's sexy?

This week I started playing with two of the sexiest objects I've been dreaming about for a couple of months. They'll most probably both inspired me for posts to come.  Guess what they are and let me know which one you find the sexiest :-)

Shhhh, I' m reading