Club Med & Social Media

Working for Club Med is probably the best way I could find to get the feeling breaks are just a call away. That is at least true for happy bloggers like Ine who's enjoying a short trip at Chamonix to share one of the great Club Med villages 'haut de gamme' experience - with a special focus on gastronomy, wellness and design- not speaking about skiing... This is the first step the brand is taking to seriously engage with Belgian bloggers- and surely not the last one, stay tuned.
A special thanks to Adhese for developing an other première on the Enchanté network this time: a banner giving life Twitter and FlickR updates posted by Ine (like the one you can see on my blog as of today) will be displayed on a dozen of influencial Belgian blogs till April 9, day Ine will be returning from the trip. This action would not have been possible without Interel, Club Med PR agency, which strongly understands and proactively integrates Social Media in their daily clients' strategies. My pleasure to work with you all guys.

Comments

[Caroline]

Hello Denis! thanks :-) Working with a PR agency surely helps in this regard. Wonder how much time/ if they would have picked up the story otherwise. Even if people like Isabelle Dresse is clearly interested to educate a larger audience and took the opportunity to briefly explain Twitter in Le Soir. Amazingly enough no mention in Digimedia and Media Marketing so far...

[Denis]

Great that this action gets attention from the old media too ;)

Well done !

[Caroline]

Thanks Darika :-) Belgian bloggers seem to enjoy it also :) the campaign is generating nice comments over here. And its definitely a great client to work with ;)

[Darika]

Oooo, I like the Twitter/Flickr widget thing. Looks like a great campaign.

[Caroline]

Happy you like it :-) I had a ' what's the point?' comment in my own house tonight! ;-)

[Kris Hoet]

That is truly a great ad integration! Well done

- Kris