Listening - Attentio Case

For the IAB Net Café on Social Media I asked Attentio to present their case on the Mobile industry to illustrate the very first step to make while developing a Social Media strategy: listening. I find this case very powerful in demonstrating not only who is speaking about the brands and how brands are being discussed but especially in showing the correlation between buzz and volume of conversations. For an audience of marketers, slide 15 only is worth..well listening. Now I realise that the case needs to be demonstrate for full understanding. Any question, or need for in-house presentation, let them/me know.
Ignite  Social Media is currently started a series of posts on Social Media Mistakes. Guess what's mistake #1? "Not listening. Not responding. Not good". Be it with free or pro tools, start listening today!

Attentio Mobile Business Case

View SlideShare presentation or Upload your own. (tags: attentio mobile)

Comments

[Caroline]

hello Jim! Thanks for stopping by and appreciating the data :) To answer your question quickly- but I think Simon or Amaia from Attentio will pop in to do better- this slide (like the others) is part of a monitoring report Attentio wrote for one of its clients. Coupling the information related to the buzz generated by the conversations (and measured by Attentio tool) with sales information tracked and provided by the client, Attentio was able to draw some conclusions showing the correlation between both. I'd love to find more info going in that direction too. If you can point to some, please shoot.

[Jim Tobin at Ignite Social Media]

Thanks for the link, not just because you'll send traffic, but because the link brought me to your site. Slide 15 is not just interesting. It's tremendous.

What is the source on that, if you don't mind me asking?

~Jim