"Marketing Multipliers in the fashion category spend more than twice as
much as other affluent women on clothes and accessories. They serve as
walking, talking ads for their favorite brands: 76% are asked by others
where they bought the clothes they are wearing (compared to only 24% of
other affluent women)" Source Marketing Charts ." Now that we talk about it: my favorite clothe brands are probably Massimo Dutti, with a touch of Maje and a drop of Zara. As for shoes, I crave for the crazy Sasha's. Listening? I'm ready to be seeded (if I may say so).
I'm very much of a Marketing multiplier in the other characteristics too: in my online activity (being an "active contributor to the virtual world"), my childhish curiosity and my desire to help others, to share my opinons with others and definitely to take twice as many trips, and talk more than four times as often about travel brands - including hotels, airlines and car rentals - than other affluent women (next week-end in Paris, next week in London, next holidays in China and next trek...the only certainty here is within 12 months).
For more about the study: Marketing Charts. For more about real life Marketing multiplier, read between the lines.
