No personal questioning but the new Microsoft Digital Advertising Services' campaign, a video ad, whose objective is to position MDAS as the reconnector between the advertiser and the customer.
I do love the video and the positoning, the will to be part of the answer on 'how a brand can effectively and qualitatively communicate online with its consumers? '- and this is way beyond advertising on Messenger or in-game advertising.
If you want to convince people to invest online today, you have to give them reasons why they should. Telling them how many of their consumers are online is no more an option, you have to show them what they are doing online, how they are doing it and what they are saying. Show them that, be it their initiative or not, they already have their online identity. A reputation to manage.
So as i suggested to Geert, this could be some idea for the next video: