Rolling Talks

Brand new e-mag from ELLE

At the beginning of the week I took time for 2 pampering actions!! Because I'm also a woman! No I did not add 'et que je le vaux bien'  but ok I can relate to that one as well :) First, well second actually but who cares?, I discovered the 1st version of ELLE e-mag. I honestly cant remember where I read about it (forwarded mail? reading it on the blog, FB?..but what I'm sure is that I did forward the info to a lot of my friends -even male ones) but I was quick to send an sms (3699 for French version, 3688 voor NL versie) to register to get access to it. Why? Because ELLE Belgium is one of my favorite feminine magazines and of course because I was curious to see how it looks like. One world: fabulous! Really nice job. It's a perfect integration of online content and videos. Great potential for advertisers (special kudoos to my friend Veronique Vergeynst who managed to include her Nespresso client in this edition- bien vu). I even participated to the contest game p 26 . Pour vous dire! (obviously at that point I got upset as I am every time I see this stupid illegal subsidiary question, but that's not today's point)

What I'd suggest as a marketer woman ;-) (besides the obvious one to add more content :)

Dont fear customer reviews

"Consumers generally had good intentions when writing reviews. Nine out of 10 respondents said they wrote reviews in order to help others make better buying decisions. Nearly 80% wrote reviews in order to reward a company."

25% of US retailers added customer reviews options on their sites for this Holiday shopping season.

A good sign to let go indeed. More on emarketer

Want to know how brands should engage with bloggers?

Take a look at 'Vous et nous' - vous being the brands, and nous being the bloggers- reminds me faintly of something here :-) French initiative whose objective is to explain brands how they should engage with bloggers- i love the  'La France parle aux Français' sounds of their motto. Buzz seedings or other concepts described and listed by agency. Great insights for marketers. Go and learn .
Would be great to have the same kind of listing for Belgium. To be discussed with blogging experts fellows :-)

Messenger love in the air

Robin just added me to his contact list.  So topical- very funny:

He actually added: 'it's like love' . I love it :-)

Oh my God! I'm addicted to Messenger

I did not realise it before I downloaded a substitute IM version for my brand new MacBook Pro.
So it goes with people: u don't realise how much you love them till they're gone. But while they're around you just take them for granted. BIG mistake!

I hear some of you say: 'the big mistake was to choose a Mac'. Let me explain why I did.

Don't take it personally and take the crap

I hate it when a customer service employee can't take to hear about some customer experience and sounds like she feels personally offended by a legitimate softly-made remark.

I just bought an airplane ticket on www.ebookers.fr. 181euros to fly to Grenoble, that's the maximum price i'm willing to pay for that ticket - no offense Bro :-).  Entered all details, hit the confirm button, and ooops my eye caught a second too late some 214€. Quick, hit stop, hit back, too late, a confirm message was already on my screen.

Quick, called the help desk paying hotline, heard that my stop/back reaction can induce a double retail !- i guess this is how they try to make people feeling happy by announcing it could be much worth than expected.

"You have the right to choose not to take any insurance". Right, so give me this right first and don't assume i'll want one of your most expensive insurances. I did not want ANY.

"If it wasn't legal we wouldn't have been on the market for 5 years". So you've been very lucky so far, because believe me it is 100% illegal (check done with expert Jacques ).

Brands, you can't do without bad experience and feedback, be it online or live. Teach your employees how to deal with it nicely, educate them, be humble about it and be open to it. And, of course, don't try to screw me, your consumer. Be it online or not..