May 13, 2008

WOM Conference : Viral, Buzz & Influential Market

                     

Wow, thats a pretty fast 'embed' feature...Would have like to introduce it, choose a category, add tags,.. but ok, here you go, Emmanuel Vivier's presentation from the Marketing 2.0 Conference. Inspiring and when attended, very energizing ;)

June 21, 2007

Want to know how brands should engage with bloggers?

Take a look at 'Vous et nous' - vous being the brands, and nous being the bloggers- reminds me faintly of something here :-) French initiative whose objective is to explain brands how they should engage with bloggers- i love the  'La France parle aux Français' sounds of their motto. Buzz seedings or other concepts described and listed by agency. Great insights for marketers. Go and learn .
Would be great to have the same kind of listing for Belgium. To be discussed with blogging experts fellows :-)


May 10, 2007

Most influential people

Time_2 Time is releasing this week its list of the world's mot influential people. (btw i bought the paper version -some old student habits- but the online version is way better and keeps its fresh look whenever you have a look at it...grrrrr..)

They don't help solving the 'influential' issue though ;-) They don't explain what 'influential' means other than ' ideas that are reshaping the world'. Yes i guess Osama bin Laden is kind of reshaping our world, same goes for Cate Blanchett (???)

I'm a bit disappointed they did not include their person of the year, the actors of the social media, You. But they do mention Steve Jobs (doh!), Chris Anderson (id.), Hurley&Chen and Rosedale (YouTube and Second Life builders), Pony Ma (Chinese social media hero) and Zeng Jinyan (Chinese famous 'protester' blogger).

Still, interesting reading, opening new dimensions...The only Watanabe i knew so far was Murakami's Norwegian Wood hero.