Ok Ok I'm back! For a couple of weeks, yep. I wanted my first post to be the video I shoot with Bruno Peeters on Twitter just before leaving for India (but I STILL have to edit it! why the heck did I think video posts were going to be any quicker??) and now I just have to accept that its not going to be that one. OK. Since I'm back I dedicated a lot of time working on Attentio business development in Belgium, France, Norway... Meet Simon the CEO aka lederberg. Oh for those who'd like to meet him for real come and join us at the BMDA Congress organised tomorrow on the "Revenge of the I". Simon will share the stage with client Boondoggle to talk about the impact of SM on automotive industry.
Its going to be GREAT and I look forward meeting again with Josh Bernoff, Groundswell co-author with Charlene Li, whom I met last year in Barcelona Forrester Consumer Conference.
Oh, one word on some unfortunate mistake committed a couple of months ago with the Attentio presentation during the IAB Social Net Café. Slide 8 of the deck is lacking reference to its creator, the CIC company. You can find their great white paper on WOM discussions around mobile phone here.
OK so now that we all seem to be on the good track again, lets keep on working.

