Rolling Talks

Look who's back

Ok Ok I'm back! For a couple of weeks, yep. I wanted my first post to be the video I shoot with Bruno Peeters on Twitter just before leaving for India (but I STILL have to edit it! why the heck did I think video posts were going to be any quicker??) and now I just have to accept that its not going to be that one. OK. Since I'm back I dedicated a lot of time working on Attentio business development in Belgium, France, Norway... Meet Simon the CEO aka lederberg. Oh for those who'd like to meet him for real come and join us at the BMDA Congress organised tomorrow on the "Revenge of the I". Simon will share the stage with client Boondoggle to talk about the impact of SM on automotive industry.

Its going to be GREAT and I look forward meeting again with Josh Bernoff, Groundswell co-author with  Charlene Li, whom I met last year in Barcelona Forrester Consumer Conference.

Oh, one word on some unfortunate mistake committed a couple of months ago with the Attentio presentation during the IAB Social Net Café. Slide 8 of the deck is lacking reference to its creator, the CIC company. You can find their great white paper on WOM discussions around mobile phone here.

OK so now that we all seem to be on the good track again, lets keep on working.

The only thing worse than being talked about...

To-the-point article to illustrate Oscar Wilde's hypest quote in Social Media: "The only thing worse than being talked about is NOT being talked about.” Quite funny to read this today. For a couple of reasons :-)
From Hello My Name is Blog/Scoot: "If your customers are not ACTIVELY telling their friends about your business…That means you're probably

1. selling a dead brand.

2. different, not unique.

Want to know how you can monitor the blogosphere, measure the buzz?

Attentio, the European market intelligence company, will be doing a presentation on why and how the buzz can&should be monitored within Social Media. If you're working in a advertising/interactive or PR agency, this is an 1hour event you'll be happy to join. Leave me a comment or drop me a mail, I'll send you the invitation for October,10th. See you there ;)

Monitoring: hoe pak je het aan?

Here's come the nl version of my monitoring article for dummies :-)Yep, I'm busy...

Monitoring mode d'emploi

A very begginer article on monitoring I wrote for Inside Internet last June. Published in this month edition. Here the French pdf version . Disclaimer: I did not choose the illustration ;)

WOMMA pdfs online

If you're interested in word of mouth marketing -funnily enough i wrote at first worth of mouth marketing-, i highly recommend you click here .You'll find all the WOMMA pdfs presentations. A few titles to make your mouth water: Joining online conversation about your brand/ Using community outreach to build buzz/Online WOM: how it works and how it can be measured/Using blogs to speak With- not at - your consumers

!!!!!!!!!!!!!go go go!!!!!!!!!!I'm diving into it! See you in a couple of days...

French election buzz

100% out of professional monitoring interest!! Could not resist...