Rolling Talks

The only thing worse than being talked about...

To-the-point article to illustrate Oscar Wilde's hypest quote in Social Media: "The only thing worse than being talked about is NOT being talked about.” Quite funny to read this today. For a couple of reasons :-)
From Hello My Name is Blog/Scoot: "If your customers are not ACTIVELY telling their friends about your business…That means you're probably

1. selling a dead brand.

2. different, not unique.

Want to know how you can monitor the blogosphere, measure the buzz?

Attentio, the European market intelligence company, will be doing a presentation on why and how the buzz can&should be monitored within Social Media. If you're working in a advertising/interactive or PR agency, this is an 1hour event you'll be happy to join. Leave me a comment or drop me a mail, I'll send you the invitation for October,10th. See you there ;)

Monitoring: hoe pak je het aan?

Here's come the nl version of my monitoring article for dummies :-)Yep, I'm busy...

Monitoring mode d'emploi

A very begginer article on monitoring I wrote for Inside Internet last June. Published in this month edition. Here the French pdf version . Disclaimer: I did not choose the illustration ;)

WOMMA pdfs online

If you're interested in word of mouth marketing -funnily enough i wrote at first worth of mouth marketing-, i highly recommend you click here .You'll find all the WOMMA pdfs presentations. A few titles to make your mouth water: Joining online conversation about your brand/ Using community outreach to build buzz/Online WOM: how it works and how it can be measured/Using blogs to speak With- not at - your consumers

!!!!!!!!!!!!!go go go!!!!!!!!!!I'm diving into it! See you in a couple of days...

French election buzz

100% out of professional monitoring interest!! Could not resist...