Categories
February 08, 2008
March 01, 2007
The Big Red Fez, Seth Godin
How to make any web site better
I know: i should have read this 5 years ago! It's good, fun, to the point, a must read for any professional working in the web industry.
If there's one question to remind from this book this is it: whenever you look at a new creation for a webpage ask yourself: where's the monkey banana?
You'll also learn to play Pachinko :-)
November 11, 2006
Blogging for business, Shel Holtz/Ted Demopoulos
Not so inspiring than Naked Conversations, but very practical book, including difference between blogs, e-zines, Web sites, message boards,..stressing why businesses need urgently to monitor blogs and showing how to do so.
And also giving me good tips to answer Arnaud's questions on what makes a blog different from a CMS tool ;-)
Many tools and urls to peep over from getting started to measuring the results of the blog.
October 06, 2006
Naked Conversations, Robert Scoble/Shel Israel
How Blogs are changing the way businesses talk with customers.
The book that gets me hooked while researching for the article! And the exemple that make me say 'WOW': the man who makes the clothes, the Savile Row Tailor.
Inspiring bits: the wole book :-)
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