Rolling Talks

User Generated Content - Cherry&Cake production

Last October, Alain Caviggia asked me to challenge his view on UGC. He was creating a presentation for the Customer First Belgian event where he planned to present a less known activity of Cherry&Cake (guess what :-), the creative agency he founded with my ex-DAD-now-LBI-colleague and friend Sven Nijs. He wanted to discuss the content with me: we spent hours kindly arguing about the best practices and benefits of UGC and how brands should take advantage of it.

Talking with this funny living advertising encyclopedia learned me a lot and I guess at the end I was the one who was being challenged. It took him a couple of weeks to post his presentation and a couple more for me to mention it. But now that their brand new webiste is ready, the time's right. Enjoy.

Rumortravels.com

Just saw it today, the actual UGG video contest Lufthansa is doing to promote its European flights. I like it, it's simple, fun and obvious. Fred, Alain this is more food for your brains :-) Check out the Sweden destination guys, and everyone, Germany is pretty cool (pity they did not include a search destination box).  Surprisingly there's not so much videos (visitors can either posts rumors and/or videos). Could it be people were impressed by the company 'exemple' videos? Did not see one for Brussels, the Cakes this is for you!! Quick, entries close in 2 days.